Based in the idea that design is a reflection of ourselves and the fact that the design duo behind DMOCH, based in Stockholm, are pretty zainy guys, it’s no surprise that their new concept lighting titled, “Francis,” is gorgeous, odd and delightful.  Working with pulleys, counter weights and what looks like conceptual rock climbing grips, the lights attack at odd angles while using their power cord as a useful highlight instead of a necessary after thought.  I really love the shapes and scoops of their pastel shades, can’t wait to see more from these playfully ingenious guys.

via Madame Herve
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